Florida Atlantic University’s College of Business is making notable strides in providing its students with world-class educational opportunities. One such opportunity was the establishment of the Madden Center for Value Creation in 2022 as a result of a generous $3 million gift from the Bartley J. Madden Foundation.
While the purpose of all businesses is to create valued products and services that customers build a loyalty with, Madden’s valuation theory focuses on how creating long-term value begins with clarity about corporate purpose, culture and knowledge.
“When firms are successful in using resources and creating value, they’re also building knowledge,” said Daniel Gropper, Ph.D., dean of the College of Business. “And when firms succeed in creating value, they also create a long-lasting positive impact for our economic future. This is key to the working of a free- market society.”
The Madden Center provides FAU students with an intellectual foundation to motivate and assist them in understanding value creation, and to become value creators themselves. A portion of the gift also provides numerous scholarship possibilities for both undergraduate and graduate students, and will go a long way to equip future business leaders with the tools for success.
“Value creation is a fundamental principle for organizations and individuals, and we’re delighted to partner with a leading value creator and philanthropist to build and share this knowledge,” said Siri Terjesen, Ph.D., associate dean of research and external relations in the College of Business.
Since its launch, the Madden Center has actively engaged in research and community outreach, among other projects. The center hired two faculty experts, hosted eight visiting scholars, two of whom were Fulbright scholars from leading business schools in Europe, and conducted 12 value creation seminars. Together, these new faculty, guests and events have enhanced the traditional educational experience for students and helped establish FAU’s business school as a leading institution for developing the next generation of value creators.
Most recently, the Madden Center launched a free Value Creation Certificate program to help business professionals analyze and create value in organizations. Currently, more than 1,400 professionals worldwide are enrolled in the program. The level of interest speaks to the relevance of applying value creation to a broad range of industries.
The center’s groundbreaking Entrepreneurship, Longevity and Biotechnology conference sought to explore how value creation can help reimagine the health care industry. Sponsored by the Madden Center and in collaboration with FAU Health, experts across the nation gathered to discuss unique insights on aging and longevity research. This event gave attendees the opportunity to connect with innovators, pharmaceutical and biotechnology executives, investors, and regulatory experts from the FDA in a series of roundtables and open-ended discussions with the aim of fostering an innovation ecosystem.
The insights shared at the conference have the potential to shape the future of the biotech and longevity industries, ultimately benefiting the health and well-being of the community. As the center continues to push the boundaries of innovation, FAU is one step closer to achieving a world where people can live longer, healthier lives.
To learn more about how Florida Atlantic is committed to educating the next generation of business leaders and entrepreneurs, as well as how Transcend Tomorrow: The Campaign for Florida Atlantic University is working to provide scholarships that propel access to higher education, address the growing need to train more health care workers, and protect our environment visit transcendtomorrow.fau.edu.